How Legacy Holding and Raul Rocha are changing the face of Miss Universe

Introduction

Miss Universe, one of the most prestigious and iconic beauty pageants in the world, has recently announced a strategic growth partnership with Mexico-based Legacy Holding, a business conglomerate led by Raul Rocha Cantú, the board president and CEO. This partnership marks a new era for the Miss Universe brand, as it aims to expand its global reach, create new product and marketing opportunities, and empower women around the world.

Early life and education of Raul Rocha

Raul Rocha was born in Monterrey, Nuevo Leon, Mexico, in 1970. He came from a humble family of entrepreneurs who owned a small grocery store. He attended the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM), one of the most prestigious universities in Mexico, where he studied industrial engineering.

He showed a keen interest in business and innovation from a young age, and participated in several academic and extracurricular activities. He was also a passionate fan of beauty pageants, and dreamed of owning the Miss Universe franchise someday.

Instagram of Raul Rocha Cantú

Career and achievements of Raul Rocha Cantú

After graduating from ITESM, Raul Rocha started his career as a consultant for McKinsey & Company, a global management consulting firm. He worked on various projects in different sectors, such as energy, telecommunications, and consumer goods.

He then decided to pursue his own entrepreneurial ventures, and founded Legacy Holding, a diversified conglomerate with interests in real estate, industrial, energy, wellness, marketing, aviation, automotive, and entertainment across five regions. He also became the franchise owner of Miss Universe Mexico in 2022, and successfully organized the 73rd Miss Universe competition in Mexico City in 2024.

In 2024, he joined forces with Anne Jakkaphong Jakrajutatip, the owner of JKN Global, to form JKN Legacy, a merged privately-held company that owns the Miss Universe brand. Together, they aim to expand the Miss Universe’s global presence, and create more opportunities for women empowerment and social impact.

Personal life and philanthropy of Raul Rocha

Raul Rocha is in a relationship with Anne Jakkaphong Jakrajutatip, whom he met at the Miss Universe 2022 pageant in New Orleans. They share a common vision of using their platform to uplift, empower, and inspire women to embrace their truest selves.

Raul Rocha is also a generous philanthropist, who supports various causes and organizations, such as education, health, environment, and human rights. He is the founder of the Raul Rocha Foundation, which provides scholarships, mentorship, and leadership training to young entrepreneurs and leaders in Mexico and Latin America.

Raul Rocha is a remarkable example of someone who achieved his dreams through hard work, perseverance, and passion. He is not only a successful businessman, but also a visionary leader, a loving partner, and a compassionate human being. He is truly an inspiration for many people around the world.

Who is Raul Rocha Cantú?

Raul Rocha Cantú is a Mexican entrepreneur, philanthropist, and longtime pageant fan. He is the founder and CEO of Legacy Holding, a company that operates in various sectors, such as real estate, hospitality, entertainment, media, and sports. He is also the franchise owner for Miss Universe Mexico, and has been instrumental in organizing and promoting the pageant in his country.

Rocha Cantú has a passion for beauty and fashion, and has been involved in several projects related to the industry. He is the co-founder and president of the Mexican Fashion Council, a non-profit organization that supports and promotes Mexican designers and brands. He is also the co-owner and executive producer of Fashion Week Mexico, the largest fashion event in Latin America.

Rocha Cantú is also a generous donor and supporter of various causes, such as education, health, environment, and human rights. He is the founder and president of the Legacy Foundation, a charitable organization that provides scholarships, medical assistance, and social services to underprivileged children and families. He is also a board member and ambassador of several international organizations, such as UNICEF, Amnesty International, and WWF.

Raul Rocha, the new co-owner of Miss Universe

Raul Rocha is a Mexican billionaire, entrepreneur, and investor who has recently joined forces with Anne Jakkaphong Jakrajutatip, the founder and CEO of JKN Global, to acquire a 50% stake in the Miss Universe Organization (MUO). The deal was announced on January 24, 2024, in a press conference held in Mexico City.

Raul Rocha Cantú has over 35 years of experience in various industries, including real estate, industrial, energy, wellness, marketing, aviation, automotive, and entertainment, across five regions. He is the board president and CEO of Legacy Holding, a conglomerate that owns several businesses and franchises, such as Miss Universe Mexico, which he acquired in 2022.

Raul Rocha Cantú is also a longtime fan of the Miss Universe pageant, and his team will lead the planning of the 73rd Miss Universe competition, which will be held in Mexico later in 2024. He met Jakrajutatip at the Miss Universe 2022 pageant in New Orleans, and they have since collaborated on several projects, such as Miss Universe Skincare, which was launched in 2023.

According to Jakrajutatip, Rocha’s entrepreneurial background and impressive business success will allow them to push forward with the “pageant-product-platform triangle”, which she introduced over the past year. They want to boost the Miss Universe brand and open up more chances for women globally. This involves creating products, merchandise, and social projects that align with their goal of lifting up, empowering, and motivating women to be their authentic selves.

Raul Rocha Cantú is married to Maria Fernanda Rocha, a former model and actress, and they have three children: Raul Jr., Sofia, and Mauricio. He is also a philanthropist who supports various causes, such as education, health, environment, and culture.

Rocha is one of the most influential and successful businessmen in Mexico and the world, and his partnership with Jakrajutatip is expected to bring a new era of growth and innovation for the Miss Universe Organization and its fans.

What is the partnership between Legacy Holding and Miss Universe?

Legacy Holding and Miss Universe have joined forces to form a new privately-held company, JKN Legacy, which will be co-owned by Raul Rocha Cantú and Anne Jakkaphong Jakrajutatip, the founder and CEO of JKN Global, the Thailand-based media company that owns the Miss Universe brand. The partnership was announced in a press conference held in Mexico City on January 23, 2024.

The partnership aims to leverage the Miss Universe brand, which has a legacy of over seven decades and a massive audience of millions of fans and followers, to create more opportunities for women around the world. The partnership will focus on three main areas: pageant, product, and platform.

Pageant:

The partnership will enhance the quality and reach of the Miss Universe pageant, which is held annually in different countries and features contestants from nearly 100 nations. The partnership will also support the Miss Universe franchise partners and national directors, who are responsible for selecting and training the representatives from their respective countries. The partnership will also introduce new innovations and initiatives to the pageant, such as the recent rule changes that allow women of any age, marital status, and parental status to compete.

Product:

The partnership will develop and launch new consumer products that are inspired by the Miss Universe brand and its values of beauty, confidence, and empowerment. The partnership will also leverage the existing products that are associated with the brand, such as Miss Universe Skincare, Miss Universe Spa, Miss Universe Perfume, Miss Universe Swimsuit, and Miss Universe Beverage. The partnership will also explore new product categories and markets, such as cosmetics, fashion, jewelry, and wellness.

Platform:

The partnership will create and distribute new content and media that showcase the Miss Universe brand and its mission of uplifting, empowering, and inspiring women to embrace their truest selves. The partnership will also utilize the Miss Universe platform to amplify the voices and stories of the contestants, the winners, and the alumni, who are role models and leaders in their communities and fields. The partnership will also collaborate with various organizations and causes that align with the Miss Universe vision, such as education, health, environment, and human rights.

What are the benefits of the partnership for Miss Universe and Legacy Holding?

The partnership between Miss Universe and Legacy Holding is expected to bring mutual benefits for both parties, as well as for the fans, the contestants, and the women around the world.

For Miss Universe, the partnership will provide access to the resources, expertise, and network of Legacy Holding, which is a leading company in Mexico and Latin America, and has a strong presence and influence in various sectors and regions. The partnership will also enable Miss Universe to tap into the huge and growing market of Mexico and Latin America, which is home to some of the most passionate and loyal fans of the pageant. The partnership will also allow Miss Universe to benefit from the vision and leadership of Rocha Cantú, who is a successful entrepreneur, a devoted pageant fan, and a committed philanthropist.

For Legacy Holding, the partnership will provide access to the brand equity, recognition, and loyalty of Miss Universe, which is one of the most famous and iconic names in beauty and entertainment, and has a global reach and impact. The partnership will also enable Legacy Holding to diversify and expand its portfolio of products and services, and to enter new markets and segments. The partnership will also allow Legacy Holding to benefit from the vision and leadership of Jakrajutatip, who is a trailblazing entrepreneur, a media mogul, and a social activist.

For the fans, the partnership will provide more opportunities to enjoy and engage with the Miss Universe brand and its offerings, such as the pageant, the products, and the content. The partnership will also provide more opportunities to interact and connect with the Miss Universe community, such as the contestants, the winners, and the alumni, who are inspiring and influential personalities.

For the contestants, the partnership will provide more opportunities to participate and compete in the Miss Universe pageant, which is a life-changing and career-enhancing experience. The partnership will also provide more opportunities to receive training, mentoring, and support from the Miss Universe organization and its partners, who are experts and professionals in various fields. The partnership will also provide more opportunities to showcase their talents, skills, and passions, and to represent their countries and cultures on the global stage.

For the women, the partnership will provide more opportunities to access and benefit from the Miss Universe brand and its values, which are aimed at empowering women to be confident, beautiful, and successful. The partnership will also provide more opportunities to learn from and be inspired by the Miss Universe role models and leaders, who are making a positive difference in the world. The partnership will also provide more opportunities to join and support the Miss Universe causes and movements, which are focused on improving the lives and rights of women around the world.

What are the next steps for the partnership?

The partnership between Miss Universe and Legacy Holding is set to kick off with a bang, as they prepare to host the 73rd Miss Universe competition in Mexico later in 2024. This will be the fifth time that Mexico will host the prestigious event, and the first time since 2007. The partnership is also working on developing and launching new products and content that will be available soon. The partnership is also planning to announce new collaborations and partnerships with other organizations and entities that share the Miss Universe vision and mission.

The partnership between Miss Universe and Legacy Holding is a historic and exciting development for the Miss Universe brand, as it marks a new chapter in its long and illustrious history. The partnership is also a promising and inspiring development for the Miss Universe fans, contestants, and women, as it signifies a new opportunity to celebrate and empower women around the world. The partnership is also a testament and tribute to the legacy and leadership of Raul Rocha Cantú, who is changing the face of Miss Universe.