Olivia Quido: A Trailblazing Filipino-American Entrepreneur Redefining Beauty and Empowering Women (2024)


In the dynamic world of beauty and skincare, one name that stands out is Olivia Quido – a visionary entrepreneur, esteemed skincare expert, and media personality. With over two decades of experience, Olivia has made remarkable contributions to the industry, leaving an indelible mark through her chain of luxury skin care clinics in California, O Skin Med Spa, and her premium skincare line, Olivia Quido Clinical Skincare. Her journey from Manila, Philippines, to becoming the official skincare provider of the Miss Universe pageant and the vice president for global partnerships of the Miss Universe organization is an inspiring tale of passion, resilience, and faith.

Early Years and Passion for Beauty

Olivia Quido was born and raised in Manila, Philippines, between the years 1980-1984. Her early exposure to beauty and skincare can be attributed to her mother, a beauty queen and model, who served as a profound source of inspiration. Graduating from the University of Santo Tomas with a degree in Medical Technology, Olivia’s journey took a turn when she pursued further studies in cosmetology and aesthetics in the United States.

The Entrepreneurial Dream in Los Angeles

In 2006, Olivia Quido moved to Los Angeles, California, with a dream of establishing herself as an entrepreneur in the competitive beauty industry. Determined to achieve her goal, she started from scratch, working as a receptionist and facialist at a local salon while diligently saving money and gaining valuable insights into the business. In 2008, her vision came to fruition with the opening of her first O Skin Med Spa in Cerritos, California.

O Skin Med Spa: High-Quality and Personalized Skincare

Olivia’s spa was founded with the vision of providing high-quality, personalized, and affordable skincare solutions. Equipped with state-of-the-art equipment and staffed by a team of licensed and trained aestheticians, O Skin Med Spa quickly gained popularity. The spa expanded with another branch in Eagle Rock, California, attracting a diverse clientele, including celebrities, influencers, and beauty queens.

Olivia Quido Clinical Skincare: A Premium Skincare Line

In addition to her successful spas, Olivia launched her own line of skincare products, Olivia Quido Clinical Skincare. Formulated with natural ingredients and cutting-edge technology, her products cater to various skin concerns, such as acne, aging, pigmentation, dryness, and sensitivity. Cruelty-free, paraben-free, and vegan-friendly, these products have garnered a global customer base, reaching countries like the Philippines, Canada, Australia, and the UK.

Awards and Recognition

Olivia Quido’s contributions to the beauty industry have not gone unnoticed. She has received numerous awards, including being recognized as one of the Top 100 Filipinos in the USA, AARP’s Top 8 Woman Entrepreneur in LA, and receiving the Mayor’s Award for Entrepreneurs in Los Angeles. Her expertise has been featured in prominent media outlets such as ABS-CBN, GMA, CNN Philippines, Inquirer, and Forbes.

Miss Universe: A Pinnacle Achievement

One of Olivia Quido’s significant achievements is becoming the official skincare provider of the Miss Universe pageant since 2021. Responsible for the skin care of contestants and winners, Olivia has played a pivotal role in elevating the pageant’s standards. Her involvement expanded as she joined the selection committee, serving as a judge in 2023 and 2024. In 2024, she was appointed as the vice president for global partnerships of the Miss Universe organization, overseeing its mission-driven work and corporate social responsibility worldwide.

Family and Philanthropy

Beyond her professional success, Olivia Quido is a loving wife and mother. Married to Jason Co, a Filipino-American businessman and co-owner of O Skin Med Spa, they have two children, Jaden and Jazmine. Actively involved in their church and community, Olivia and Jason exemplify the values of family and community engagement.

Olivia Quido’s philanthropic efforts extend to various causes, including support for the ABS-CBN Foundation, Gawad Kalinga, the Philippine Red Cross, and the Smile Train. Sponsoring scholarships and mentorship programs for aspiring beauty entrepreneurs in the Philippines, Olivia is committed to giving back and uplifting her community.

A Remarkable Journey and Global Impact

Olivia Quido’s journey from Manila to Los Angeles is a testament to the power of determination and passion. Starting as a medical assistant at a dermatology clinic, she honed her skills and eventually founded O Skin Med Spa, making a name for herself in the beauty industry. Her entrepreneurial spirit, coupled with her commitment to excellence, has propelled her to remarkable heights.

The Launch of Olivia Quido Clinical Skincare added a new dimension to her brand, showcasing her dedication to providing effective and natural skincare solutions. Her role as the official skincare provider for the Miss Universe pageant and subsequent appointment as the vice president for global partnerships further solidify her impact on a global scale.


Olivia Quido’s story is one of inspiration, resilience, and success. From humble beginnings in Manila, she has risen to become a prominent figure in the beauty industry, leaving an enduring legacy. Her commitment to quality, innovation, and community service exemplifies the values she holds dear. Olivia Quido’s influence reaches beyond skincare – she is a role model for aspiring entrepreneurs, a champion for women, and a beacon of hope for those who dare to dream big. Through her journey, Olivia Quido has not only redefined beauty but also empowered others to embrace their own unique paths to success.

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