Harashta Haifa Zahra (Puteri Indonesia 2024): A Beacon of Environmental Advocacy and Grace


In the grand coronation night of Puteri Indonesia 2024, a new queen was crowned amidst the glittering lights and fervent cheers. Harashta Haifa Zahra, representing the vibrant province of Jawa Barat, emerged victorious, claiming the prestigious title and the hearts of many. Her triumph is not just a personal milestone but a testament to her dedication to environmental advocacy and her vision for a sustainable future.

Early Life and Education

Born on September 5, 2003, in Garut, Harashta, affectionately known as Tata, has always been passionate about the environment. Currently, she is pursuing her studies in Environmental Engineering at the Institut Teknologi Nasional (Itenas) Bandung. Her academic background provides a solid foundation for her environmental initiatives, particularly her advocacy project titled “Mother of Nature.”

Mother of Nature Initiative

The “Mother of Nature” initiative, inspired by the pressing waste emergency in Kota Bandung, focuses on tackling the issue of organic waste, especially food waste, which constitutes a significant 44.2 percent of the city’s garbage. Through this project, Tata collaborates with various stakeholders to promote waste segregation, educate the public on the importance of finishing their meals, and raise awareness about taking only what one needs.

The Inspiring Journey of Harashta Haifa Zahra: Puteri Indonesia 2024

Harashta, affectionately known as Tata, has always been driven by a desire to make a difference. Her academic pursuit in Environmental Engineering at the Institut Teknologi Nasional (Itenas) Bandung is a testament to her commitment to environmental advocacy.

1. A Vision for Change

Tata’s initiative, “Mother of Nature,” reflects her deep concern for the pressing issue of waste management in Bandung, where 44.2% of waste comprises food scraps. Through this initiative, she aims to tackle the challenge of organic waste, particularly food waste, by involving various stakeholders in efforts to segregate waste, educate on the importance of finishing meals, and encourage mindful consumption.

2. Triumph at Puteri Indonesia 2024

The crowning moment for Tata came on March 8, 2024, when she outshone the competition, including the formidable finalist from DI Yogyakarta, Sophie Kirana. Harashta’s journey to the crown was marked by her impressive response to the jury’s question about women’s role in supporting development, which ultimately secured her the title. Her win signifies back-to-back victories for Jawa Barat in the Puteri Indonesia pageant, following Farhana Nariswari’s win as Puteri Indonesia 2023. Her insightful response on women’s role in supporting development impressed the 12-member jury panel and earned her the prestigious title.

3. A Role Model for Many

Harashta Haifa Zahra’s victory is not just a personal achievement but also a milestone for Jawa Barat, marking the second consecutive win for the province in the Puteri Indonesia pageant. Her success is a beacon of hope and inspiration for young women across Indonesia and beyond, proving that beauty and brains can indeed create a powerful force for positive change.

As we celebrate her journey, we look forward to the impact Tata will continue to make as Puteri Indonesia 2024. Her advocacy and actions are a reminder that each one of us has the power to contribute to a better world, one step at a time.

Harashta Haifa Zahra’s story is one of many that showcase the incredible potential and dedication of Indonesia’s youth. Her journey from a concerned citizen to a national icon is a powerful narrative that resonates with the spirit of empowerment and environmental consciousness.

4. A Role Model for the Youth

As Puteri Indonesia 2024, Harashta Haifa Zahra is more than just a beauty queen; she is a role model and an ambassador for environmental conservation. Her advocacy work and her platform as Puteri Indonesia will undoubtedly inspire and empower the youth to take actionable steps towards a greener and more sustainable Indonesia.

Harashta’s reign as Puteri Indonesia 2024 promises to be a year of impactful change, as she continues to champion the cause of environmental stewardship and inspire a generation to follow in her footsteps.

Harashta Haifa Zahra’s story is one of inspiration and hope. Her commitment to environmental issues and her grace under the spotlight make her a deserving Puteri Indonesia 2024. As she embarks on her journey, we look forward to the positive changes she will bring to the community and the environment.


Harashta Haifa Zahra, crowned Puteri Indonesia 2024, has been a beacon of inspiration through her dedicated social and charity work. A student of Environmental Engineering at the Institut Teknologi Nasional (Itenas) Bandung, Harashta, affectionately known as Tata, has taken a proactive stance on environmental issues, particularly waste management.

1. Mother of Nature Initiative

Harashta’s advocacy, titled “Mother of Nature,” addresses the urgent waste crisis in Bandung, where food waste constitutes 44.2% of the total garbage. Her initiative aims to tackle organic waste, especially food remnants, by involving various stakeholders in a collective effort.

2. Advocacy Goals

The “Mother of Nature” initiative focuses on:

  • Waste Segregation: Encouraging the separation of organic and inorganic waste to facilitate better waste management.
  • Education: Spreading awareness about the importance of finishing meals and reducing food waste.
  • Conscious Consumption: Promoting the practice of taking only what one needs to prevent excess and waste.

3. Impact and Recognition

Harashta’s victory in the Puteri Indonesia pageant is not just a personal triumph but also a win for her advocacies. Her efforts have brought attention to the environmental challenges faced by urban areas and the role individuals can play in addressing them. As Puteri Indonesia 2024, Harashta represents a new generation of environmentally conscious leaders dedicated to creating a sustainable future.

Harashta Haifa Zahra’s journey as Puteri Indonesia 2024 is a testament to the power of beauty with a purpose. Her commitment to environmental advocacy and social work sets an example for young people everywhere, proving that with passion and perseverance, one can make a significant difference in the world.


Harashta Haifa Zahra’s early life and education have shaped her into a formidable force for change. As Puteri Indonesia 2024, she carries not just the hopes of her province but also the aspirations of young environmentalists everywhere. Her reign promises to be one of purpose, championing the cause of sustainability and inspiring a generation to take action for the planet.

Harashta Haifa Zahra’s story is a powerful reminder that beauty pageants can be platforms for meaningful change. Her focus on environmental issues and her academic background make her a role model for young women everywhere. As she continues her reign as Puteri Indonesia 2024, we can expect to see her leveraging her title to make a positive impact on the world around her.

Read about “Audrey Vanessa (Miss World Indonesia 2023): The Beauty with a Purpose from Manado“.

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