Julia Morley: A Beauty with a Purpose

Introduction of Julia Morley

Julia Morley is an English businesswoman, charity worker, and former model who is best known as the chairman and CEO of the Miss World Organization, which organizes the Miss World and Mister World beauty pageants. Julia Morley is also the widow of Miss World creator, the late Eric Morley, who was in charge of organizing the pageant from its inception in 1951 until his death in 2000.

Julia Morley was born as Julia Evelyn Pritchard on 25 October 1939 in London. She worked as a model and met Eric Morley at a dance hall in Leeds. They got married in 1960 and had four kids.

As the chairman of Miss World, Julia Morley introduced the “Beauty With A Purpose” program, which raises money for various charitable causes around the world. Julia Morley also launched the Variety International Children’s Fund, which supports projects for children in need in Haiti. She has received several awards and honors for her humanitarian work, such as the Priyadarshini Award, the Variety Humanitarian Award, and the Commander of the Order of the British Empire (CBE).

Julia Morley is still active in the Miss World Organization and oversees the annual events. She is also involved in other ventures, such as producing films and documentaries related to Miss World. She lives in London with her family.

What is Beauty with a Purpose?

Beauty with a Purpose is the motto and vision of Julia Morley for young women to use their talents and influence to help those less fortunate than themselves. It is also the name of the charity program that is part of the Miss World Organization, which raises money and awareness for various humanitarian projects in over 140 countries.

Some of the causes that Beauty with a Purpose supports include:

  • Providing medical care and equipment for children with cleft palate, leprosy, polio, and other disabilities.
  • Building schools, orphanages, hospitals, and shelters for children and families affected by poverty, war, natural disasters, and disease.
  • Promoting education, empowerment, and equality for girls and women in areas where they face discrimination, violence, and oppression.
  • Fighting against HIV/AIDS, malaria, tuberculosis, and other infectious diseases that threaten millions of lives.
  • Protecting the environment and wildlife from pollution, deforestation, poaching, and climate change.

How does Beauty with a Purpose work?

Beauty with a Purpose works by involving the contestants of Miss World and Mister World in various charitable activities and initiatives in their own countries and abroad. Each contestant has to present a project that showcases their passion and commitment to making a positive difference in their community or in the world. The projects are then judged by a panel of experts who select the most impactful and inspiring ones to receive funding and recognition from the Miss World Organization.

The winner of the Beauty with a Purpose award also receives a special prize and a place in the final round of the Miss World or Mister World competition. Here are a few people who have won this award in the past:

  • Manushi Chhillar from India, who won Miss World 2017 for her project on menstrual hygiene awareness and education for rural girls.
  • Rolene Strauss from South Africa, who won Miss World 2014 for her project on improving access to health care for children in rural areas.
  • Megan Young from Philippines, who won Miss World 2013 for her project on rebuilding homes and schools for typhoon victims.
  • Zhang Zilin from China, who won Miss World 2007 for her project on providing clean water and sanitation for rural communities.

What are some of the achievements of Beauty with a Purpose?

Since its inception in 1972, Beauty with a Purpose has had a significant impact in improving the lives of the sick and disadvantaged. According to Julia Morley, the program has raised over 1 billion US dollars for humanitarian projects around the world.

Some of the achievements of Beauty with a Purpose include:

  • Supporting Operation Smile, an international medical charity that provides free surgery for children with cleft lip and palate. Beauty with a Purpose has funded over 250,000 surgeries in over 60 countries since 1988.
  • Building the first hospital for women and children in Ethiopia in partnership with Variety International Children’s Fund. The hospital opened in 2010 and has treated over 300,000 patients so far.
  • Establishing the first school for deaf children in Haiti after the devastating earthquake in 2010. The school was built with the help of Miss World 2009 Kaiane Aldorino from Gibraltar and Miss World 2010 Alexandria Mills from USA.
  • Creating the first mobile clinic for leprosy patients in India in collaboration with The Leprosy Mission Trust India. The clinic was launched in 2014 by Miss World 2013 Megan Young from Philippines and Miss World 2014 Rolene Strauss from South Africa.

What are some of the awards and honors that Julia Morley has received?

Julia Morley has been recognized by many countries and organizations for her outstanding contribution to humanity through her Beauty with a Purpose program. Some of the awards and honors that she has received include:

  • The Commander of the Order of the British Empire (CBE) in 2022, for her charitable and voluntary services to disadvantaged people in the U.K. and abroad.
  • The Variety International Humanitarian Award in 2016, for her selfless dedication in the support of humankind. Previous recipients of this award include Sir Winston Churchill, Audrey Hepburn, and Sir Edmund Hillary.
  • The Priyadarshni Academy Global Award in 2014, for her outstanding humanitarian contribution to help children in over 100 countries live a better life.


Julia Morley is a remarkable woman who has used her beauty, intelligence, and influence to make the world a better place. She is a role model and a leader for millions of young women who aspire to follow her footsteps and become a beauty with a purpose. Julia Morley is also a visionary and a pioneer who has transformed the Miss World Organization from a mere beauty pageant to a powerful platform for social change. She is truly a living legend and an inspiration for all.

You can also read about “Manushi Chhillar: Beauty with Purpose – Miss World 2017

1 thought on “Julia Morley: A Beauty with a Purpose”

Leave a comment